One of the things that needs to be built by every entrepreneur who wants to advance his business is to build customer loyalty. By making loyal customers 토토사이트 the impact is being able to reduce promotional costs and the acquisition costs of new customers that are often much greater.
It is undeniable that advanced and developing businesses usually have a considerable promotional cost, especially when new market penetration, the process of education about products to consumers is a must-do menu. This is useful to convince them to act to buy the product offered. Educating and providing information about products that are carried out repeatedly will certainly increase the expenses for promotional activities.
Building customer loyalty can be a way to reduce the cost of corporate promotion. With the existence of customers who are loyal to the product, the task as an entrepreneur is only to maintain the business relationship that has been created.
There are four factors that can create customer loyalty including the following:
Attention from Brand (Caring)
The customer is one of the most important parts of a business. Maintaining and paying attention to customers is a form of effort to build customer loyalty. Listening to complaints, accommodating every idea / input from customers is one form of attention that can be used as capital for business development. As a business owner, as much as possible also must be able to make the product as a solution to all expectations of customer problems.
Don’t be reluctant to continue to explore insights from customers regarding the products they have used. Do research continuously about their needs for the services or products we provide. Complete the product with the latest features and continuous evaluation so that what you make is in accordance with what the customer wants.
Creation of Trust in Brands (Trust)
It’s not easy to get trust from customers. Trust comes from a belief in the promise that is fulfilled, be products that give more “delivery over promise” to your customers’ expectations.
Give more, that’s the key. More that is meant does not need to be grandiose. One of them gives customers additional portions or bonuses on the product item requested. Or just upgrading the shipping package so that customers get a surprise when the items ordered arrive faster.
Brand as a Protector (Protect)
In this section, customers feel that the service or product you provide is an inherent part that is inseparable from their lives. The level of dependence they feel on your product is very high. In this section, they feel that you have enough to fulfill their needs.
Establish communication between brands and customers, build closeness and create dependencies that make customers make you a protector. Be the best and build reliability so there is no intention from customers to turn to other products.
Providing Continuous Satisfaction
Pure product quality must be maintained and even improved to meet customer needs. Recommendations and loyalty will automatically emerge if you can provide the quality that suits what they expect.
How to create continuous satisfaction? One way can be by making the same standardization in each product made. For you in the culinary business, cooking ingredients that are felt at every opportunity and place must be the same. Both the composition and the sauce.
For service providers, the quality of work and services provided must be better and always up-to-date, so that the quality we provide to customers is maintained.