There are already many ways and methods to write articles on a blog but can’t yet appear in search engines. It’s hard to struggle to hunt backlinks but not yet on page 1? Maybe the problem is in the on-page SEO of your web page.
For those of you who don’t understand, the following article will explain a little about on-page SEO. In general, SEO is divided into two, namely on-page and off-page. Off-page SEO means we optimize outside our own website for example by looking for backlinks. While on-page SEO is the opposite of off-page, we optimize it from within our own website.
Some people often forget about on-page blog SEO factors. As a result, no matter how many links are built, the website doesn’t yet enter Google’s # 1 page.
For those of you who experience this, please re-examine the articles on your blog based on the following 6 lists.
1. Title of Article and Article Title
The page title is one of the main keys of on-page SEO . Usually when we do a search on Google, the page title is displayed in large blue. This shows the importance of the page title.
Usually the page title is the same as the article title. But for WordPress users, page titles with article titles can be distinguished by the help of WordPress SEO plugins or All-in-one SEO Packs.
Distinguishing seo agency platform page titles with article titles can sometimes help SEO because we can optimize page titles with certain keywords without changing the title of the article to keep it easy to read.
2. Meta Description
Meta description is a number of words or sentences that appear below the page title in Google search results. With the SEO plugin that I mentioned above, we can change the meta description for each article so we can target the keywords we want.
In addition to the interests of SEO, writing a good meta description can also help people who search on search engines. By writing a meta description, Google users will be able to read the important points of our website pages in search engines.
Make sure the keywords we are targeting also appear in the URL and there are no writing errors. For WordPress users, the format of the URL can be arranged via the Settings menu & Permalink. Besides that the URL can also be changed manually every time we edit an article. For the sake of SEO , shorter URLs are better.
4. Content Optimization
The three factors above are each important for supporting SEO, but the most important is the content. There are two main types of error optimization content. The first is less optimized, the second is over optimization.
For the first error, there is less optimization, usually there are several causes. For example, articles are too short to be considered important by Google . Good articles usually have 500 words, minimum. In addition, our articles may not contain targeted keywords.
The second mistake, too much optimization, is often done by Indonesian bloggers. The most common is to use targeted keywords. So much so that the article is no longer pleasant to read because the sentences are forced. Coupled with ‘decoration’ like bold, italic, and understrike.
If we look back in 2009-2010, excessive optimization like this might still have a positive impact. But given Google’s increasingly sophisticated algorithm, excessive optimization will actually reduce the quality of the website.
Articles that are well written by humans for humans, not search engines. In addition to SEO, writing good and true articles also has a positive impact on blog readers.
5. Pictures and Other Media
Lots of debate about images, whether it influences SEO or not. What is clear, images and other media such as videos are quite important for blogs so as not monotonous.
Like articles, images can also be over-optimized. For example by using keywords as image titles + alternative tags . To be safe, give the title according to the image and use an alternative tag to briefly describe the image.
6. Internal Link
Internal links can help make the website structure more SEO-friendly. What is meant by internal links are links between each relevant article on one website. For example in article A we discuss a little about article B. Give a link from article A to article B, something like this can have a positive impact on SEO.
Avoid doing internal links if the article is not relevant at all, do it naturally. Don’t also put a link to the same page. Besides being useless, it can also disturb the reader. The ‘categories’ and ‘tags’ features on the WordPress platform should also be used to build a solid blog structure.